"Pilipinas Kay Ganda" Logo
The Tourism slogan “Pilipinas Kay Ganda” alleged in plagiarism
and drew criticism after a week of its launch in 2010 due to the similarities
of the logo to Poland’s “Polska”, from the elements of the logo: font, color of
the tree in the copied logo. An application where users can make a personalized
name logo with the tagline “Kay Ganda” then made the rounds on social media
sites as Filipinos made fun of the alleged plagiarism committed by the
advertising agency tapped by DOT. DOT did was took full responsibility
for the campaign and DOT Undersecretary Vicente “Enteng” Romano III, who was in
charge of DOT’s planning and promotions section left his post. Moreover, he
apologize to President Benigno Aquino III,Tourism Secretary Alberto Lim and to
the public over the controversy. After the stated issue The “Pilipinas
Kay Ganda” campaign was scrapped and eventually replaced by the “it’s more fun in the Philippines” slogan,
which became an Internet hit.
Reference:
https://news.abs-cbn.com/lifestyle/08/20/12/list-5-most-talked-about-plagiarism-scandals-ph
https://news.abs-cbn.com/lifestyle/08/20/12/list-5-most-talked-about-plagiarism-scandals-ph
MIL ePortfolio by Daniel L. Manlangit is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at 123danmanmil.blogspot.com.
No comments:
Post a Comment